Branding

Brands are so much more like people than you may think. Each one has a personality that can stand out and shine or get lost in the crowd. From a brand’s logo design to its tone of voice, we make sure that it grabs people’s attention.

Challenge

We were asked to reflect climate change in a logo concept for an international, multi-institutional research project spanning five+ years.

Future Climate for Africa

Solution

Inspired by diagrams that show weather patterns, we used contours and colours to symbolise atmosphere, ocean and land which are the different areas affected by climate change. These elements interweave with one another to create a sense of interaction and interdependence.

Challenge

An NGO that deals with the education of under-privileged children needed a new logo that reflects the element of fun and playfulness in the work they do, while referencing the previous logo in some way.

ORT SA Cape

Solution

Considering that ORT deals with science, maths and technology, we designed a logo inspired by a loop circuit game which is often enjoyed by youngsters – ORT’s main benefactors. The colours we chose are all tones of the three primary colours i.e. red, blue and yellow. This symbolises the “going back to basics” of foundation learning and gives the logo a fresh, simple and educational feel.

Challenge

We were asked to create an identity with an African flavour that reflects the endangered wildlife which AWV serves to protect.

Africa Wildlife Volunteer

Solution

We created a graphic in earthy African-inspired colours, based on the shape of a paw print. The logo’s youthful look aims to speak to potential volunteers.

Challenge

We were approached to create a separate brand identity for the IGD (Initiative for Global Development) Frontier 100 Forum that aligns with the parent brand and reflects the organisation’s focus on Africa.

Frontier 100 Forum

Solution

The client opted for the more conservative approach i.e. IGD colours with the segmented colour feel. They also wanted the shape of the African continent to be included. We went with clean and simple lettering to balance the design.

Challenge

A Cape Town based HIV research facility wanted an original identity that reflects its location as well as the affiliated U.S facility.

 

Cape Town HVTN

Solution

Drawing inspiration from the biological cellular network, the big and small dots in the design are based on trial aspects, data and research which are key factors in moving studies forward. These dots connect to form the shape of Africa which the client requested as Cape Town is the main location where the trials are conducted.

© CreativeSeed 2016

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