GCX Africa wanted to optimise their website for Google and other search engines, focussing on courses.
This brief required a two-phase solution. The initial phase was the optimisation of the site as whole from a technical perspective, while concentrating on page factors and focussing on “strong” course pages. The second phase focussed on a content and social strategy to continue strengthening the course pages and relevant search terms; as well as continued overall SEO management, keeping up to date with any Google algorithm changes as well as added or revised courses.
Improved rankings for the relevant targeted search terms as well as an increase in traffic from Google, resulting in more leads and sign ups.