GCX Website SEO

CHALLENGE //

GCX Africa wanted to optimise their website for Google and other search engines, focussing on courses.

SOLUTION //

This brief required a two-phase solution. The initial phase was the optimisation of the site as whole from a technical perspective, while concentrating on page factors and focussing on “strong” course pages. The second phase focussed on a content and social strategy to continue strengthening the course pages and relevant search terms; as well as continued overall SEO management, keeping up to date with any Google algorithm changes as well as added or revised courses.

OUTCOME //

Improved rankings for the relevant targeted search terms as well as an increase in traffic from Google, resulting in more leads and sign ups.

© CreativeSeed 2016

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