An NGO that deals with the education of under-privileged children needed a new logo that reflects the element of fun and playfulness in the work they do, while referencing the previous logo in some way.
Considering that ORT deals with science, maths and technology, we designed a logo inspired by a loop circuit game which is often enjoyed by youngsters – ORT’s main benefactors. The colours we chose are all tones of the three primary colours i.e. red, blue and yellow. This symbolises the “going back to basics” of foundation learning and gives the logo a fresh, simple and educational feel.
A brand identity which the stakeholders love and use on all their collateral – elevating the organisation visually.