
Our Story & Vision
We are a collective with a shared passion to use our creative skills to help bring about change in the world around us. With decades of experience and deep subject matter knowledge we are invested in the projects we choose to undertake.
Working across timezones, continents and locations we bring together our collective wisdom to help tell the stories that need to be told and make the biggest impact.
Our excitement for the work we do is driven by our dreams. We envision a world where regeneration is the norm, community is the common practice and organisations function in harmony with their environment and ecosystems.
In todays world where we outsource more of our thinking to AI, true creativity in thought and application is more important than ever. It comes down to telling the right story no matter the medium that awakens the mind to new possibilities and creates belief in a better future.
Our Story & Vision
What began as a solo hustle a decade ago has grown into a vibrant company of creative misfits hellbent on making a difference through design.
To do that we work with local and international clients making a positive impact in the world. By combining our values with our creativity, our space functions as an intersection where passion meets purpose. After all, we love what we do and who we do it for, not to mention why.
Our excitement for the work we do is driven by our dreams. We envision a world where organisations doing good can enjoy the visual splendour and aesthetic sophistication more commerical operations traditionally enjoy.
At the end of the day, we believe that good design profoundly influences the way people move through the world. Work with us to make sure they go in the right direction.
Collaborators
We don’t believe in a traditional agency structure.
We choose to create functional per project teams so you get the best work and value out of each exchange.
These are some of the people we collaborate with regularly.

Lee Rael
Founder, Design, PM

Will Macnamara
Strategy & Words

Boniface Mwangi
Dev, Webflow, CSS

Tharien Pieterse
SEO, Digital Strat, AI
Values
Sustainability
Through our work, our interactions, and our creative process, we are always mindful of making a difference through sustainable living.
This is more than just a watchword for us. We want to work with clients who are making a difference and whose passion for leaving the world in a better space aligns with our own.
Sustainability goes beyond the physical for us. It is the level of awareness, empathy, and heart that we bring to our own lives, as well as to the projects we take on.
Professionalism
We work with organizations to tell their story in an engaging way and to help them reach their own bottom line.
We have the ability to listen, respond, and deliver with picture perfect clarity that has resulted in several long-standing relationships with our clients and a diverse portfolio of work.
Our clients form part of our extended work family. We love nothing more than being with them from the start of a project to its end and always strive to uphold the strongest adherence to service delivery.
Creativity
As a sustainable design studio, we are cognizant of looking at usual things with unusual eyes. These can take the form of daily doodles, brainstorms, and engaging lunchtime conversations.
We found that bringing a creative edge to the mundane, to the spaces between work, gives us the unique ability to engage with our clients to help tell their story.
Personality
Our work is more than a 9-5 for us, it is the ultimate conduit for our creative personalities.
We love to talk, laugh, create beautiful work and collaborate with amazing people, but most of all we love to do those things authentically.
What Katherine said
“Creative Seed were extremely responsive, flexible and patient when working with an international team that travel often. I highly recommend Creative Seed and would not hesitate to contract them again.”