IMB are a Fintech startup that seeks to help the base of the pyramid earners in South Africa be more responsible and empowered about how they spend their money. They provide  them access to some basic monetary functions at rates that are lower than the traditional banking industry.

We built a money app for them on the back of their pre-existing API that allows mobile money transfers, electricity and airtime purchases and  international remittances. We are excited to be involved in this project as the social benefits are very tangible.

Wireframe & Structure

From a design perspective our challenge was to create something beautiful and modern yet not too exclusive in order for the audience to be able to relate to it.

Style Guide

We designed and built a clean simple interface that is as intuitive as possible considering the low visual literacy of the user base. We used a simple colour scheme, modern icons with a clean white feel.