Rolo was an internal project that allowed users to find trusted service providers through recommendations from people they already know and trust. We bootstrapped the concept, built a prototype and a marketing plan, designed collateral tried to take the concept to market. After 5 years we decided to focus our energy back onto out core business.


The Rolo brand and all materials had to be simple, clean, modern and appeal to a large cross section of the general population. We designed the brand, all collateral and the web platform from scratch and are still proud of the design aesthetic that was achieved.